LP - - Rockstar Rags: Chester Benninton & Ve'Cel

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March 19, 2008

iMAGE Magazine
January 2008

Amid the growing popularity of rock star-inspired threads, there is a fresh, edgy brand that transcends any conventional, run-of-the-mill style. With an artistic design approach and an overall unique vibe, Vecel offers exclusive, high-end fashion for men. Linkin Parks front man Chester Bennington, who, incidentally, is just as passionate about fashion as he is about his music, unveiled his seemingly au courant line in August to immense reception. Who better to launch the line than a bona fide rock star?

Sean and Thora Dowdell with Bennington (owners of Club Tattoo, ImageMag.com) and Josh Merrell, owner of Irvine, California-based Liquid Grafics premium screen printing, collaborated on the vision to create fine cotton and fitted tees retailing between $45-$80 with lightweight fleece and thermals. Perhaps the most unparalleled features of VeCel are the custom graphics that reflect a dark and sexy look, with premium quality and interesting washes. Vecel, pronounced VEE-SELL, touts the tag line Aeternum Vale, meaning farewell forever in Latin, which lends itself to interpretation, and is another nod to the unrivaled individual nature of the brand. In essence, Vecel is a portrayal of the fashion and culture of today, which is a blend of their tattoo-and music inspired premium wear.

Bennington says tattooing is "viewed as kind of sexy, kind of rebellious, [and] we want to have that same feeling when you put our clothes on." A creative collision of music, art and fashion manifests through the passionate minds of those who bring you Vecel, so expect to see cut and sew, denim, and womens clothing in the future.

It's a reflection of who you are. Typically, whatever style of music you're primarily into is kind of reflected in how you dress and how you live your life. It's interesting how they work together. It's always been that way."

available now @ Cool Waves (Cherry Creek Mall)

(coming to Nordstroms Cherry Creek February 2008)